Luanna Leitao
Communications, Marketing, and Digital Content Strategy
Digital Portfolio
Welcome to my digital portfolio, a captivating fusion of creativity, knowledge, and passion. Step into a world where words dance, videos breathe life, and ideas take flight. This curated space is a testament to my relentless pursuit of excellence, where I invite you to embark on a captivating journey through my diverse array of written blog posts, engaging video content, and so much more.
Whether you're a potential employer, or just a curious visitor, my digital portfolio website offers a glimpse into my skills, experience, and creativity. From thought-provoking articles on the latest trends in technology and business to engaging videos that explore the world around us, my portfolio is a testament to my ability to bring ideas to life in new and exciting ways.
About Me
Writing, delivering messages and content creation, my interests have led me to study communications and multimedia, where I integrate my two passions for creative work and strategic communication. With 4+ years experience in social media management, marketing and digital content strategy. My drive and willingness to make a difference and impact in the industry is highly important to me.
Through my experience in communications, digital content, and marketing, I have developed a keen understanding of the importance of strategic planning, branding, and targeted outreach to achieve measurable results and build meaningful relationships with key industry players.
My work in digital content creation has further honed my skills in creative storytelling and visual communication, enabling me to effectively craft compelling narratives and develop engaging content that resonates with audiences and drives engagement.
Areas of Expertise
Creative content
Strategy
Blog writing
Marketing campaigns
Social media monitoring
Copywriting
Interviewing
Video-editing
Driving campaign results
Storytelling
Press Release writing
Technical Skills
Adobe Creative Suite
MailChimp
Wordpress
HTML & CSS
Hootsuite
Microsoft Suite
Google Suite
Monday.com
Asana
Slack
CapCut
Cision
And more...
Blog Writing
College-wide Communications Blogs:
Agency Communications Blogs:
Photo credit: Un-spalsh, Nick Morrison
*Included are links to previous writing samples from blogs I have written in the past.
Combined these blogs have reached a total readership impressions of over 67,000+ views
Media & Press Releases
Photo credit: Dreamstime.com
*Included are links to previous writing samples from media advisories, press releases, and media pitches I wrote during my time at the Town of Bradford West Gwillimbury and Universal Music Canada.
Personal Project
The Media Outlets presentation I created for the Communications team at Universal Music Canada. This voluntary initiative aimed to enhance media monitoring practices within the Canadian entertainment market. The presentation resonated strongly with the team, garnering praise from every member as well as the EVP and General Manager at Universal Music Canada. By showcasing effective strategies and advanced tools, I emphasized the importance of staying ahead of industry trends, monitoring media coverage, and tracking competitor activities.
View the presentation: HERE
Creative Content
Humber College
While working in the social media department at Humber College my video, and image content strategies garnered to over 2,011,896+ views, 7,800,956+ impressions, and over 17,800+ likes on TikTok, Instagram, YouTube, Facebook, Twitter, and LinkedIn combined in a one year timeframe.
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Creative Copywriting
Creative Copywriting
Creative Copywriting
Creative Copywriting
Video Content
Video Content
Recommendations
I had the pleasure of working with Luanna during her internship at Universal Music Canada. Luanna consistently proved to be a dedicated member of the team with her outstanding initiative, positive attitude and critical thinking. She was always eager to learn more and step outside of her comfort zone in order to further develop her skill set. She has left a lasting impression with the team and company as a whole.
-Lauren O'brien, Associate Communications Manager, Universal Music Canada
Throughout her internship Luanna proved herself to be proactive, hardworking, and an enthusiastic team member with a passion for music and communications. She was responsible for creating various assets, such as press release writing, artist pitches, and promo summaries, and exhibited a natural talent for crafting engaging and persuasive messaging. Her forward-thinking and collaborative approach allowed her to work independently on numerous projects, taking on new initiatives, while also contributing to the team as a whole. Luanna’s pleasant demeanour and superior communication skills made her a delight to work with, and I have no doubt that she has a bright future in the communications and marketing field.
-Ally Bottero, Communications Manager, Universal Music Canada
Recommendations
Luanna played an instrumental role in managing and creating content for our college’s new TikTok account. Over her time at Humber, she grew as quickly as the TikTok account did. She took on new responsibilities including issues and reputation management on other social media platforms, writing blogs, developing content to support media pitches, and planning and implementing content in support of student recruitment campaigns. If you’re looking for someone with a can-do attitude, stellar organizational skills, and strong writing skills, then look no further. It was a pleasure working with Luanna and I cannot wait to see what she achieves in the world of marketing and communications.
-Natalie Leung, Social Media Manager, Humber College
Thank you for visiting!
